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理事長 (Director)

                顧向恩 Dr.Hannah Koo
                 
學術或者專業資格(Academic/Professional qualifications):
                 
  • 博士後北京師範大學, 2010 
    (
    Post Doctorate in Customer Relationship Management at Beijing Normal University, Beijing, 2010)

  • Doctor of Management (DMgt), Marketing, Southern Cross University, Autralia, 1999

  • Registered Quality Professional(RQP) - Six-Sigma Master Black Belt(MBB)

  • Certificate in Six Sigma Champion Examination

  • Certificate in Six Sigma Master Black Belt Examination

  • Certificate in Six Sigma Black Belt Examination

  • Certificate in Six Sigma Green Belt Examination

                 
研究領域(Research interests/area):
                 
  • 營銷及品質管理(Marketing & Quality Management)

                 
曾發表的論文(Papers):
                 

Key attributes of Customer Relationship Management (CRM) Application in Macau: An Empirical Review
 

澳門博彩業的神秘顧客調查
 

Developing a risk management mechanism for the Gaming Industry in Macau
 

澳門博彩業從業員生活狀況研究
 

運用概述層次分析法和聯合分析對澳門賭場的特點所做的實驗研究
 
彩民購買體育彩票的考慮因素研究
 
Strategies for Macau's Development
 
Analysing employee attitudes towards ISO certificate
 
Charting Staff Attitude along the Journey towards Getting ISO Certification
 
A Study of the Perceived Impact of ISO Certification on
Companies & Individuals through Q Methodology
 

 
Customer Segmentation through Quality Service Expectation
 
Importance Satisfaction Gap Segmentation of Thread
Customers in Hong Kong

 
Quality Self Assessment Scheme for SMEs in Hong Kong SAR
 
Introducing the Concept of Importance Attachment in studies in Quality Management
 
用價值分析計算的顧客喜好程度來細分餐飲業市場
 
A Stratlogic Approach to Review Positioing of Casino Games in Macau
 
BSQ 戰略模型的應用案例:香港品質管理協會
 
MDS分析博彩遊戲的定位
 
以多維尺度(MDS)分析澳門酒店的定位
 
澳門博彩業的優劣機脅分析
 
有效的行動學習
 
顧客關係管理(CRM)關鍵成功因素
 
Holistic Approach for Diagnosing, Prioritising, Implementing and Monitoring Effectives
 
Evolution of a Structural Approach to Scan External Environment
 
Measuring Service Quality (SERVQUAL) of Casinos in Macau
 
博彩業所需的培訓需要分析
 
FMEASMEA
 
利用聯合分析衡量顧客關係管理的成功因素
 
Contrasting the Service Quality among Casinos in Macau
 
服務素質對比分析
 
Developing Strategies for the Government of Macau SAR with SWOT Analysis
 
A Pragmatic and Holistic Approach to Strategic Formulation through Adopting Balanced Score Card
 
關鍵品質管理 vs 全面品質管理
 
Assessment of Business Competitiveness Scheme for SMEs in Macau
 
Strategies for Macaus Development
 
利用聯合分析量度顧客購買體育彩票的考慮因素

 



 

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